Infographic: Decline in old media vs. rise in new

Friday, January 2nd, 2015

Traditional versus Digital Media Infographic

Over the past few years, the Pew Research Center and others have been publishing a great deal of information about the overall decline of traditional news outlets (newspapers, radio, and television). They have also been sharing the data and insight following this market trend of taking the reporting of stories from newsprint to your computer. Franklin Center and many, many others have also been reporting and blogging on those numbers.

Given this flurry of stories and data, we thought it would help to compile all that information visually in an infographic. As you can see below, infographics are a relatively new tool in the journalist’s toolbox. They combine the best of reporting with graphic design to clearly show trends and patterns. Ideally, they let you quickly grasp the essence of the story and move on to the next thing in your frenetic world.

For those of you who still want some words with your graphics, here are the big takeaways that we see in this data.


Daily use has declined from 42% of the population in 2004 to 29% in 2012. Circulation and newsroom staff have declined sharply. Readership across all age categories is declining, but there are far fewer younger readers.

Television News

Daily use has moved from 60% in 2004 to 55% in 2012, a slight decline. Market share by the network news shows is declining. Local news is growing but an increasing share of that coverage is going to sports, weather, and traffic.

Radio News

Daily use has moved from 40% in 2004 to 33% in 2012. This is a decline – but not as steep as with newspapers. Weekly radio news listenership has remained relatively constant. Listenership by age peaks in the 30–64 age groups. Online weekly radio listeners have grown rapidly, and are now at nearly 35% of the United States population.

Digital Media

Daily use has grown from 24% in 2004 to 39% in 2012. A whopping 71% of 18–29 year olds say digital media is their main source of news. Digital news outlets are growing and more people are getting their news on social media.

As you can see, this is a great snapshot of all the data that you have been seeing, but it does not entirely digest every research report, news report, and blog post. Is there something we have missed? Let us know what you see.


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