A possible new logo for the state of Tennessee

Thursday, May 21st, 2015

Photo courtesy of the U.S. Patent and Trademark Office’s website.

Photo courtesy of the U.S. Patent and Trademark Office’s website.

A story by Chris Butler in Tennessee Watchdog about a possible new logo has been going viral in the state. Here’s the story and a list of media hits below.

Will Tennessee get a costly new logo? State officials aren’t saying

By Chris Butler | Tennessee Watchdog

NASHVILLE — A possible new logo for the state of Tennessee — bright red and white with a simplistic design — could cost taxpayers a lot of money and state employees a lot of time.

Apparently, no one in the office of Tennessee Republican Gov. Bill Haslam wants to talk about it, but a mundane, matter-of-fact item buried deep inside a federal website gives much away. (Read more)


In the News

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Butler appears on WSMV-TV, Nashville’s NBC affiliate, to discuss his story on the state changing its official logo to an unattractive, simplistic design at a cost of $46,000 to taxpayers.  “This is something a fifth-grader could easily produce on his or her computer at home,” said Butler, with Watchdog.org.

Check out WSMV-TV Facebook post on the story!

Nashville radio talk show host Joe Carr discussed Butler’s story on his morning radio show Thursday morning. 

The Nashville PostThe Memphis FlyerFOXNewsSportsWBIR of Knoxville, The RepublicWRCBTV of Chattanooga, ADWeek, all picked up the story.

Fox New, Special Report mentioned the logo redesign on the Grapevine.

The firm that created the logo even responded with a statement.


One Response to “A possible new logo for the state of Tennessee”

  1. Angela says:

    A new Logo will not put homeless people in a new shelter, provide day care for working mothers and fathers, married or single. what could this money have been used for with respect to the state? Do the people really want a new logo, and if so was there even a conscious effort to ask? The fact is simple, $46,000 can really a few families with day care and health care expenses.

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