Want more likes or clicks for less? The new Facebook timeline for pages seems to actually work in your favor — for now.
I have to disclose that this information is not from months of testing, but it is from a total of $4,415 spent so it should still be fairly representative.
I tested three different destination tabs for our ads over the two week period: likes, timeline, and external url.
CPC= Cost Per Click
I found that the ads that delivered a much higher return on investment (ROI) than the rest were the ads that encouraged people to “Click LIKE” but then also took them to our like page if they clicked the ad to show social proof of our engagement levels. (more…)