Posts Tagged ‘Facebook’

New Facebook Tab Can Lower The Cost Of Your Ads

By (@JackieFCHQ)
Thursday, March 29th, 2012

Want more likes or clicks for less? The new Facebook timeline for pages seems to actually work in your favor — for now.

I have to disclose that this information is not from months of testing, but it is from a total of $4,415 spent so it should still be fairly representative.

I tested three different destination tabs for our ads over the two week period: likes, timeline, and external url.

CPC for ads with click LIKE and destination tab as likes= $.50
CPC for ads with click LIKE and destination tab as timeline= $.63
CPC for ads with click HERE and external URL = $.71

CPC= Cost Per Click

I found that the ads that delivered a much higher return on investment (ROI) than the rest were the ads that encouraged people to “Click LIKE” but then also took them to our like page if they clicked the ad to show social proof of our engagement levels. (more…)

Social Media Pet Peeves

By (@ElizabethFCHQ)
Wednesday, March 28th, 2012

With the popularization of #FirstWorldProblems, I’ve realized I have less and less to whine about with sincerity.

Going bananas. Punny?

However, if you sat around all day scrolling through Twitter, Facebook, Pinterest, Flickr, and MySpace (just kidding) as I do, you would rack up a hefty list of complaints. The whole world can’t be perfect, but maybe spreading this list, I can make a small contribution to the efficiency of social media. In no particular order:

Auto DMs  and Mentions – It’s great to thank people for following you, but if you’re going to do it, do it. Don’t let a computer do it for you. Mention something personal you see in their bio so they know you’re a real, live person. People like live people.

Keeping the link in your Facebook posts – The Facebook version of leaving the seat up or dishes in the sink. It looks so much cleaner when you let the wonder of Facebook coding supply the attractive picture and excerpt and delete your link. Just wait for the custom box show up and then delete, delete, delete. Of course, if you want the Hootsuite URL and you have to schedule a post, you’ll have to leave the link in there. However, please, if you can, erase the links!

No engagement – You may find your local government agency is on Twitter and celebrate with a Tiger sky-lawnmower-pull. YES! Transparency! Alas, you later find that it’s just an RSS feed and no human being filters through the mentions, no matter how many times you try to bug them about why your car got towed in a non-street cleaning area… Engage with your followers. This is the point of social media.

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Hawaii Supreme Court nominee target of Facebook fraud

Monday, January 31st, 2011

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