Posts Tagged ‘Facebook’

New Facebook Tab Can Lower The Cost Of Your Ads

By (@JackieFCHQ)
Thursday, March 29th, 2012

Want more likes or clicks for less? The new Facebook timeline for pages seems to actually work in your favor — for now.

I have to disclose that this information is not from months of testing, but it is from a total of $4,415 spent so it should still be fairly representative.

I tested three different destination tabs for our ads over the two week period: likes, timeline, and external url.

CPC for ads with click LIKE and destination tab as likes= $.50
CPC for ads with click LIKE and destination tab as timeline= $.63
CPC for ads with click HERE and external URL = $.71

CPC= Cost Per Click

I found that the ads that delivered a much higher return on investment (ROI) than the rest were the ads that encouraged people to “Click LIKE” but then also took them to our like page if they clicked the ad to show social proof of our engagement levels. (more…)

Social Media Pet Peeves

By (@ElizabethFCHQ)
Wednesday, March 28th, 2012

With the popularization of #FirstWorldProblems, I’ve realized I have less and less to whine about with sincerity.

Going bananas. Punny?

However, if you sat around all day scrolling through Twitter, Facebook, Pinterest, Flickr, and MySpace (just kidding) as I do, you would rack up a hefty list of complaints. The whole world can’t be perfect, but maybe spreading this list, I can make a small contribution to the efficiency of social media. In no particular order:

Auto DMs  and Mentions – It’s great to thank people for following you, but if you’re going to do it, do it. Don’t let a computer do it for you. Mention something personal you see in their bio so they know you’re a real, live person. People like live people.

Keeping the link in your Facebook posts – The Facebook version of leaving the seat up or dishes in the sink. It looks so much cleaner when you let the wonder of Facebook coding supply the attractive picture and excerpt and delete your link. Just wait for the custom box show up and then delete, delete, delete. Of course, if you want the Hootsuite URL and you have to schedule a post, you’ll have to leave the link in there. However, please, if you can, erase the links!

No engagement – You may find your local government agency is on Twitter and celebrate with a Tiger sky-lawnmower-pull. YES! Transparency! Alas, you later find that it’s just an RSS feed and no human being filters through the mentions, no matter how many times you try to bug them about why your car got towed in a non-street cleaning area… Engage with your followers. This is the point of social media.


Hawaii Supreme Court nominee target of Facebook fraud

Monday, January 31st, 2011


Rule change could increase government secrecy

Thursday, April 22nd, 2010

By Jason Stverak
Published in the Daily Caller
Now we should call it anti-social media.

In an effort to make the federal government more transparent, the Obama administration may have found a new, technologically savvy way to circumvent legal requirements that official correspondence must be archived.

This change in policy came two weeks ago when President Obama lessened the requirements of the 1980 Paperwork Reduction Act to ease government agencies participation in social media. Effective April 7, government agencies can blog, post videos and use social media like Facebook and Twitter without archiving the data.

So what? Well, if you care about transparency and accountability this change is important.

With this new policy, government officials have the opportunity to communicate in secret without worrying about pesky Freedom of Information Act (FOIA) requests. A majority of their conversations or online post will no longer be archived. Meaning that there will be no record for the public to view after the information leaves a website.

FOIA request are a fundamental way for the public to gain access to information about our government. From visitors at the White House to email exchanges in Congress, this information is archived so the government remains accountable. However, now government officials could use social media for everything from campaigning to communicating with lobbyists, thereby conducting government activity in the dark.

Take for example the recent controversy surrounding White House deputy CTO Andrew McLaughlin and his unwitting exposure of Google Buzz contacts, which included high profile lobbyists. McLaughlin signed on to Google’s Buzz service, and inadvertently made public his contacts or “followers,” which included two-dozen Google employees. Previously McLaughlin was Google’s chief Washington lobbyist, which has led to the questions over whether he used Gmail for work-related emails, a violation of congressional and White House rules.

Now consider the new policy and McLaughlin’s situation. Because he and the White House now have looser rules on reporting their online activities, McLaughlin could communicate with lobbyists and work on political campaign on the tax payers’ dime, which would be a flagrant violation of several laws.

This change could also have implications on government agencies. If employees at any of our government agencies are able to engage lobbyists via the Internet without having to archive their conversations, then the government will be opening the door to more conflicts of interest and corruption with no records of the communications.

The popularity of social media is not going away, but instead of relaxing the laws to make them easier to abuse, the Obama administration must stay committed to keeping the American government transparent.  It is important for our federal government to have a presence on social media outlets, but it should not come at the cost of accountability.

Jason Stverak is President of the Franklin Center for Government and Public Integrity, a leading journalism non-profit organization. The Franklin Center is dedicated to providing reporters, citizens and non-profit organizations at the state and local level with training, expertise and technical support. For more information on the Franklin Center please visit

Article printed from The Daily Caller – Breaking News, Opinion, Research, and

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AJR: Harnessing Social Media

Wednesday, March 10th, 2010

American Journalism Review
News outlets are assigning staffers to focus on networking.

By Stephanie Gleason
Stephanie Gleason is an AJR editorial assistant.

Trending in journalism right now: #social media editors.

With more than 400 million active users, Facebook celebrated its sixth birthday in February. And while sites like and experienced a decline in the number of unique visitors last year, Twitter‘s total increased by almost 300 percent. The future of journalism is uncertain, but clearly social networking is booming.

Social media’s prominence has led many news organizations to hire social media editors, full-time staff members–sometimes several full-time staff members–completely dedicated to the rapidly growing phenomenon.

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Franklin Center Statement on Growing Popularity of Internet News

Monday, March 1st, 2010

Jason Stverak, President of the Franklin Center for Government and Public Integrity, a leading non-profit journalism organization, released the following statement regarding an internet news study released today by the Pew Internet & American Life Project. Their study found that the internet is now the third most popular news platform, behind local television news and national television news.

“Today’s findings by the Pew Internet & American Life Project are a testament to the strength and growth of the internet’s capacity to convey news. Although most Americans (92%) relay on more than one news source to keep abreast on the news each day, a commonality between all of Pew’s findings is the heavy dependence on the Internet.

Another important aspect of this study is the role that social media plays in sharing and experiencing news. No longer is a story’s legs solely dependent on the quality of news but its sharebility on sites like Facebook and Twitter. One reader can easily link, tweet, or post an article that they find interesting and now you have a thousand additional people reading the story.

This study also reiterates the growing decline of popularity of newspapers in the Internet Age and the newfound power that online journalism organizations have in a world that is now more accepting of online news ventures. As more and more newspapers are forced with the realities of dwindling circulation numbers and permanently shutting their doors, communities around the nation are left without local news coverage. This is why newspapers must seek refuge in online news ventures that can provide them content and local coverage in numerous states. The survival of the newspaper business is reliant on its ability to form partnerships with online non-profit journalism organization and bring their business model to the 21st Century.”

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Internet ‘third-most popular news platform in US’

Monday, March 1st, 2010

According to a study released on Monday by the Pew Internet & American Life Project, Six in ten Americans (59%) get news from a combination of online and offline sources on a typical day. Other findings include:

  • 33% of cell phone owners now access news on their cell phones.
  • 28% of internet users have customized their home page to include news from sources and on topics that particularly interest them.
  • 37% of internet users have contributed to the creation of news, commented about it, or disseminated it via postings on social media sites like Facebook or Twitter.
  • 78% of Americans say they get news from a local TV station
  • 73% say they get news from a national network such as CBS or cable TV station such as CNN or FoxNews
  • 61% say they get some kind of news online
  • 54% say they listen to a radio news program at home or in the car
  • 50% say they read news in a local newspaper
  • 17% say they read news in a national newspaper such as the New York Times or USA Today.

Read More

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Analysis – Where Do Stories Come From?

Thursday, February 18th, 2010

Many of us turn to social media to get the latest updates from our friends, reconnect with those we have lost touch with, or be entertained during a slow work day. But for many reporters, social media is now serving a vital function by being media sources when researching stories.

According to a national survey of journalists, conducted by Cision and Don Bates of The George Washington University, 89% said they utilize blogs for research purposes, 65% use social media sites like Facebook, and 52% use microblogging sites like Twitter. In addition, 61% of reporters use online encyclopedias, mainly Wikipedia. But is this new trend in journalism a dangerous development for fact checking or just a new use for the popular social media?

While sites like Twitter and Facebook provide a forum for millions to voice their grievances and rant about whatever is on their mind, numerous blogs and social media feeds have become trusted sources of information from organization  like, Huffington Post, The Daily Caller, and many others.  These types of organizations that have a fact checking system already in place make their social media feeds a smarter choice to pick from. However, the reporters surveyed know that solely relying on social media as a source is not a reliable way to produce stories.  According to the survey, 84% said social media sources were “slightly less” or “much less” reliable than traditional media, while 49% say social media suffers from “lack of fact checking, verification and reporting standards.”

Another interesting aspect of this survey is what type of journalist uses social media and blogs more often for research. The survey concluded that journalists who spend most of their career writing for websites reported using social media the most often (69%) while magazine writers only turned to the online and social media only 48%.

So why does this study matter and how will social media influence journalism in the future? The simple answer is that this study shows that reporters using social media as a crutch to do their jobs. Reporters are looking to the various social media platforms as a necessary tool to be more effective, efficient, and thorough. With this, reporters are going to grab sources and contacts from a variety of walks of life to improve coverage and quality of their stories.

This study also gives websites like Facebook, Twitter, and blogs additional credibility and will increase their staying power and purpose. If Facebook is viewed as more than a purely entertainment escape, additional resources and reluctant subscribers are more likely to join to be a part of the social media movement.

Lastly, this study reiterates the power that online journalism organizations have in a world that is now more accepting of online news ventures. With more and more people getting their news from the internet, this study shows that reporters and news consumers alike are turning to alternative sources to get information.

Although no one knows the next social media website that will dominate the conversation, one thing is sure – social media is only growing in popularity and utility.

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Analysis: How Citizen Journalism Is Changing The World

Wednesday, February 10th, 2010

“Blogging and Social Media’s Impact on Yemeni Women”

Historically known as the home of Queen Sheba, Yemen is one of the least developed countries in the world. Over the last decade Yemen has faced persistent terrorism threats, a bloody civil war, and growing al-Qaeda presence. This is all occurring as the poverty level is skyrocketing and the conditions for the Yemenis are deteriorating.  For women, life in Yemen is a continual challenge considering that more than 65% of women cannot read or write, compared to 30% of men. Yemeni law also does not regulate a minimum marriage age for women, meaning that many brides are young adolescence. Once married, a woman must obey her husband and obtain his permission to simply leave the house. And for those women who are not married, they may find themselves in prison for crimes including smoking or having a date with a boy.

A critical struggle of Yemeni women is finding an outlet for them to express themselves. In a culture where women are seen and not heard, speaking one’s mind could lead to a lengthy prison sentence or abuse. This pursuit for a voice for Yemeni women is what lead the non-profit Rising Voices to launch the ‘Empowerment of Women Activists in Media Techniques’ (EWAMT) Program in Yemen in 2009. This day-long workshop lead by Ghaida’a al-Absi trains Yemeni women on how new media works and how to utilize citizen journalism for activism.  The EWAMT project was described by Ghaida’a al-Absi as a way to “obtain the Yemeni Activists in Civil and political Society in the capital city of Yemen, the skills of creating blogs as a new mass media to express their points of view, and how to use the blogs in publicizing the social affairs.”

The classes which are conducted for women politicians, activists, and human right workers have trained 112 female bloggers in only ten workshops. The classes cover how to create and publicize a blog in blogger, the steps to advocating their issues through blogging, and how to use Youtube, Facebook, and other social media platforms.

When the class is finished, the women take their new knowledge and blog on freedom, terrorism, women’s rights, dreams and aspirations, and numerous other topics that are driving a dedicated audience to each of their websites. Through their blogs, additional women are learning about the EWAMT program and are being introduced to new media and the impact of citizen journalism.

Although there is a semi-popular notion that citizen journalism cannot be trusted, there is no greater expert into Yemeni life then the women who must live through it every day. The EWAMT project and others like it are playing a vital role in evening the playing field for women around the world. To read more about the EWAMT Project and the other work of Rising Voices visit

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Franklin Speaks: A Cultural Shift to New Media

Friday, December 11th, 2009

Corruption is not simply bred in D.C., as many in the public may think. Politicians have to start somewhere. They master their dishonest tendencies behind closed-doors in the state legislature or local village hall.

Such conduct acts as plague on the public well-being. The cure rests with a reinvigorated press corps.

Yes, that is exactly what is needed to ensure, for example, that Lieutenant Governor Diane Denish does not use tax dollars to buy Christmas Cards, chauffeurs and campaign favors. But where is this new spirit–not to mention news story–coming from. The AP? No, the story came from a citizen reporter in New Mexico.

The reanimation of journalism will be found in new online news ventures, rather than traditional newsrooms.

The blogosphere is no longer the realm of  ranters and ideologues. Increasingly, straight shooting-journalists are leaving the newsroom and joining–and in some cases starting–online news ventures. We would know–we work with some of the best.

A series of state-based watchdog groups have demonstrated that online news web sites can churn out investigative pieces, instead of the usual punditry. And that is where we will truly begin to see a return to the successful beat reporter of yesteryear. Over the past two months, government watchdog across the country have turned the focus back to local issues and the readers that they serve are better off as a result.

Without dedicated state-based newsman like Joe Jordan, would Nebraska residents have discovered that their state’s educators were using taxpayer-funded credit cards to purchase Ninetendo Wii’s and $700 picture frames? Probably not.

Voter fraud does not take a break during minor campaigns. In fact, it probably makes for a good time for trial-and-error experimentation; say, paying students $5 for the votes of their friends. Luckily for residents in Ohio, a watchdog reporter was able to publicize this effort, inspiring the Athens County District Attorney’s office to investigate.

Such journalism is not just fulfilling the role of small-market media. In some cases, it is drawing audiences away from traditional media outlets. That much can be expected. Because the News, not just news stories, is now online. The three elements necessary to journalism have all gone digital. Producers, consumers and even the very sources of the News are online and things could not be more different–or better.

There are plenty in the political class that turn to new media as a more authentic and enjoyable outlet for political insight. This was evident during the 2009 election when D.C. insiders renounced broadcast election coverage and logged onto twitter to get the returns.

Many self-described political junkies took umbrage to the lack of familiarity that many cable pundits exhibited towards the specific races:

[Republican consultant Mike] Murphy, who ran two successful campaigns in New Jersey, [thought] election night pundits were only offering platitudes when it came to the Garden State. So he turned to Twitter.

Advocates on the left also blasted the election night pundits as unfamiliar with the races, expressing disappointment with CNN‘s use of Ben SteinJames Carville and former Minnesota governor Jesse “The Mind” Ventura.

Markos Moulitsas, founder of, said in an email that…“The guests, on the other hand, were atrocious…local political experts in those states…could’ve provided better information than guests more skilled at providing warmed-over partisan talking points than insightful color and analysis.”

Politicians are also increasingly relying on 21st Century word of mouth to attract public attention, rather than the traditional press release. These politicians have embraced social networking sites and blogs, in order to deliver their message directly to their constituents.

“[Social media] allows me to gives my thoughts on the events of the day and the complete text of my comments from speeches and stuff that I give that the mainstream media might not normally cover,” said Francis Slay, the mayor of St. Louis.

And it is not just local politicians going outside of the press corps. Sarah Palin and the Democratic National Committee have taken the healthcare debate outside of townhalls and straight onto Facebook, where mudslinging will no doubt evolve into poke-wars.

New media has been gaining traction against traditional means of news gathering at all levels. Producers, consumers and sources are increasingly turning to the open channels of communication that new media offer, in order to get their message out there. These trends are only gaining traction.

Benjamin Franklin, a printer by trade, once said that “a newspaper in every home” was the “principle support of…morality” in civic life. The rapid decline of the American newspaper today might sadden Mr. Franklin, if it were not for one simple fact:  there are more than 220 million personal computers in a country of about 300 million people

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