Posts Tagged ‘Social media’

New Facebook Tab Can Lower The Cost Of Your Ads

By (@JackieFCHQ)
Thursday, March 29th, 2012

Want more likes or clicks for less? The new Facebook timeline for pages seems to actually work in your favor — for now.

I have to disclose that this information is not from months of testing, but it is from a total of $4,415 spent so it should still be fairly representative.

I tested three different destination tabs for our ads over the two week period: likes, timeline, and external url.

CPC for ads with click LIKE and destination tab as likes= $.50
CPC for ads with click LIKE and destination tab as timeline= $.63
CPC for ads with click HERE and external URL = $.71

CPC= Cost Per Click

I found that the ads that delivered a much higher return on investment (ROI) than the rest were the ads that encouraged people to “Click LIKE” but then also took them to our like page if they clicked the ad to show social proof of our engagement levels. (more…)

Social Media Pet Peeves

By (@ElizabethFCHQ)
Wednesday, March 28th, 2012

With the popularization of #FirstWorldProblems, I’ve realized I have less and less to whine about with sincerity.

Going bananas. Punny?

However, if you sat around all day scrolling through Twitter, Facebook, Pinterest, Flickr, and MySpace (just kidding) as I do, you would rack up a hefty list of complaints. The whole world can’t be perfect, but maybe spreading this list, I can make a small contribution to the efficiency of social media. In no particular order:

Auto DMs  and Mentions – It’s great to thank people for following you, but if you’re going to do it, do it. Don’t let a computer do it for you. Mention something personal you see in their bio so they know you’re a real, live person. People like live people.

Keeping the link in your Facebook posts – The Facebook version of leaving the seat up or dishes in the sink. It looks so much cleaner when you let the wonder of Facebook coding supply the attractive picture and excerpt and delete your link. Just wait for the custom box show up and then delete, delete, delete. Of course, if you want the Hootsuite URL and you have to schedule a post, you’ll have to leave the link in there. However, please, if you can, erase the links!

No engagement – You may find your local government agency is on Twitter and celebrate with a Tiger sky-lawnmower-pull. YES! Transparency! Alas, you later find that it’s just an RSS feed and no human being filters through the mentions, no matter how many times you try to bug them about why your car got towed in a non-street cleaning area… Engage with your followers. This is the point of social media.

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Pinterest: Web Apple

Monday, March 19th, 2012

By Melissa Clouthier (@MelissaTweets)

Rolling your eyes at the latest “greatest” social media online doodad when you hear the Pinterest headlines? Well, put your eyeballs back in your noggin.

Pinterest is here to stay, and in fact, it’s going to rock your world.

Yes, even you, men. And no, I don’t mean this.

Pinterest drives traffic. Hard. Go look at this and then come back. Even more interesting, it’s the first online media driven by women first. (Facebook was driven by students. Twitter and Google Plus geeky men.)

Where Twitter has become insular and media-centric (and still is important) and Facebook has become the gossip center (there will always be one), Pinterest promises to be the beautiful, visual, smart-search engine that everyone wants.

Let’s face it: Search engines kinda stink. Why? They’re stupid.

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Twitter IS the Real World

By (@ElizabethFCHQ)
Saturday, March 17th, 2012

Twitter is every airport, casino, and high school football game you’ve ever visited.

When Sarah stands in line for a breakfast sandwich in the Atlanta airport, she overhears the couple in front of her discussing a recent Florida cruise. When Kevin sits at the black jack tables, he cajoles with the table buddies — perfect strangers, yet short-term friends — and chats with the dealer. At Amy’s son’s football game, she gets the scoop from other parents about how the athletic director is handling the program and what can be done about it.

Picture this when someone says they tweet

We live our lives in constant communication with others, as we have for thousands of years. The beginning of history and the written word have brought us to Twitter. It’s time to realize that the social media giant didn’t change our communication practices that much.

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Can social sharing save journalism?

Tuesday, December 13th, 2011

Jonah Peretti, founder of BuzzFeed says social media might save journalism.

By Melissa Bell | Washington Post Blogs

Political and journalism circles were a-flutter Monday morning when Ben Smith, longtime blogging pundit for Politico, broke the news that Ben Smith would be joining BuzzFeed as editor-in-chief.

Smith is seen by many as part of the young political journalism establishment and his move to a site that offers up stories such as “Dogs Sticking Their Head Out of Car Windows” shocked many media watchers. The obligatory jokes about the level of depth on BuzzFeed began in earnest with Reuters social media editor Anthony de Rosa tweeting an imaginary pitch: “Mr. President, Ben from @BuzzFeed, what are your top ten Honey Badger mashups?”

The digs don’t concern BuzzFeed founder Jonah Peretti, who’s seen a healthy growth in traffic to his site over the past year. Peretti thinks there’s room for both LolCats and longform, in-depth journalism on his site. We spoke on the phone this morning to discuss how hiring Smith should be seen as a logical step in his site’s expansion and how social sharing may save journalism.

News distribution, Peretti says, has moved past a reliance on Google search to a reliance on sharing. “The media you share is becoming a key part of who you are,” he said, and that means that quality journalism is becoming increasingly important. People will anonymously click on a trashy gossip story, but they want to share “something that’s hilarious or smart or touching. … People are going to share things that they’re proud of, that have an emotional resonance to them. That is good for reporters.”

Though Peretti won’t comment on BuzzFeed’s relationship to Huffington Post, it’s not hard to see this emphasis on sharing as setting the site up as a newer version of Huffington Post — a site Peretti helped co-found. What Huffington Post showed the journalism establishment about search, Peretti seems to want to show about people’s sharing habits. It’s part of why he hired Smith, who he sees as “an amazing combination of old school swashbuckling reporter and Twitter and social media fanatic.” Continue  reading.